Playlabs Privacy Policy

Effective Date: 27th June 2025

This Privacy Policy explains how Playlabs ("we", "us", "our") collects, uses, stores, and protects your personal data when you use our mobile gaming service available via Direct Carrier Billing (DCB) in the United Kingdom.

By accessing or using the Playlabs service, you agree to this Privacy Policy.

1. Who We Are

Playlabs is a web-based mobile gaming platform offered as a Telecom Value-Added Service (VAS). We partner with UK mobile network operators to deliver gaming content and process billing through Direct Carrier Billing.

2. Data We Collect

We may collect the following types of information:

a. Personal Information

  • Mobile phone number (MSISDN)
  • IP address
  • Device information (model, operating system, browser type)
  • Mobile carrier/network information
  • Subscription status and billing history

b. Usage Data

  • Games accessed and played
  • Session durations
  • Preferences and interaction logs

c. Technical Data

  • Cookies and usage tracking
  • Log files (date/time, access history, browser agent)

3. How We Collect Your Data

We collect your data:

  • Directly from you (e.g., when you subscribe or contact support)
  • Automatically through your use of the service
  • From mobile network providers, for billing and verification purposes

4. How We Use Your Data

We use your personal data to:

  • Provide access to games and manage subscriptions
  • Facilitate billing via Direct Carrier Billing
  • Communicate service updates, promotions, and support information
  • Prevent fraud or misuse of the service
  • Improve and personalize your user experience
  • Comply with legal and regulatory obligations

5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Contractual necessity (to provide and manage the service)
  • Legitimate interests (e.g., improving our service, preventing abuse)
  • Your consent, where applicable (e.g., for marketing)
  • Legal compliance (e.g., responding to regulators or fraud inquiries)

6. How We Share Your Data

We may share your data with:

  • Mobile network operators (for billing, authentication, and support)
  • Technology service providers (hosting, analytics, support tools)
  • Regulatory or legal authorities where required by law

We do not sell your personal data to third parties.

7. Cookies and Tracking

We use cookies and similar technologies to:

  • Track user sessions
  • Maintain secure logins
  • Understand usage patterns

You can manage cookie preferences through your browser settings. Disabling cookies may affect functionality.

8. Data Storage & Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, or misuse.

All data is stored securely, and access is limited to authorized personnel only.

9. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this policy or as required by law. Typically, we retain user data for up to 12 months after service termination unless otherwise required.

10. Your Rights

As a UK resident under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent (where applicable)
  • Object to certain processing activities
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of your rights, please contact us at:

Email: help@playlabs.app

11. Third-Party Links

Our service may contain links to external websites or services. We are not responsible for their privacy practices. We recommend reviewing their privacy policies separately.

12. Children's Privacy

Our service is intended for users aged 18 and above. We do not knowingly collect personal data from children under 13. If you believe a child has used our service without parental consent, please contact us.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with a new "Last Updated" date. Continued use of the service constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or data requests, you can reach us at:

Playlabs Support

Playlabs is committed to protecting your privacy and ensuring a secure user experience.